Skip to content
Impact Lab

Insights

Practical, no-fluff marketing advice for business owners. The same thinking we use for clients, written so you can act on it today.
Performance Marketing
October 5, 2026 · 6 min read

How to tell if your ad spend is actually working

The numbers that show whether your ads make money: ROAS, cost per acquisition, profit after ad spend, and a simple monthly check to catch wasted spend early.

Read article
Brand Discovery
October 5, 2026 · 6 min read

SEO for local businesses: a practical checklist

A step-by-step local SEO checklist: Google Business Profile, consistent contact details, honest reviews, service pages, site speed, local links, and tracking.

Read article
Creative Content
October 5, 2026 · 5 min read

UGC vs. polished ads: which one does your brand need?

UGC or polished ads? When each style tends to fit, how to run a simple creative test, which metrics to watch, and how to work with paid creators honestly.

Read article

Want this applied to your business?

We'll review your SEO, ad accounts, creatives and tracking, and send a written report within 48 hours.

Claim your free audit
or email hello@impactlabgroup.com